Jamba Sells Eight California Locations As Part Of Refranchising Strategy
Published:03-February-2010
By Staff Reporter
Jamba, a holding company and owner of Jamba Juice, has sold eight restaurants in California to Swirl Partners, whose principals are David Wagonfeld and Scott Maltz. This sale is a part of the company’s strategic refranchising program and builds on the sale of 27 restaurants in 2009 to existing Jamba Juice franchise owners in Arizona, Oregon, and California.
The company said that the overall refranchising effort is expected to involve the refranchising of up to 150 company-owned restaurant locations, primarily outside of California, and with a goal to be completed by the close of 2010.
James White, president and CEO, Jamba, said: “With consumer trends accelerating in the demand for healthier food options, Jamba, with our health and wellness oriented menu, represents a powerful and attractive option for brand ownership. We are thrilled to have David and Scott join the franchise team. They both bring tremendous business experience to the table.”
David Wagonfeld said: “We are excited to become the newest members of the Jamba Juice franchise organization. The Company has undergone a significant transformation in the past year, especially with the launch of their new food offerings and their upcoming launch of hot beverages.”
Jamba was assisted in the close of this transaction by the Praetorian Group, franchise transaction specialists.
